Head of Brand & Creative
Inspired by the energy and movement of New York City, where Foursquare was born, this new design concept reimagines the City Guide experience through the lens of one of the city's most iconic systems—the NYC subway. Just as the subway connects millions of people to the pulse of the city every day, City Guide connects over 20 million active users to the best places around them.

​

The visual identity draws directly from the subway’s bold typography, intuitive wayfinding, and vibrant color-coded lines, creating a design system that feels both familiar and dynamic. This concept celebrates Foursquare’s roots in urban exploration while signaling a brand evolution: one that’s modern, accessible, and ready to guide users through cities across the globe with the same clarity and confidence.