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Fazer

Nordic Confectionary

Advertising, strategy, design digital and POS.

Executive Creative Director

I developed a new creative platform for their flagship brand Fazer's Blue, positioning the brand in a more active role and started to emphasize ultimate desire, something only a brand with a great history and a unique recipe can successfully pull off. In the TVC “Chase the taste” we showed what one might be willing to do to get another piece of Karl Fazer chocolate.

Fazer Blue - Chase the taste

Fazer Blue - Chase the taste

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