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Finland's national carrier flying to over 60 destinations worldwide.

Branding, design, strategy, advertising, digital, social.

Global Creative Director.

During this time I led the complete renewal of the airline's brand identity, the new brand concept enabled Finnair to transform its business and win the coveted Skytrax 'Best Airline in Northern Europe' for six consecutive years. I created the highly successful and award winning 'Local Heroes' campaign and helped built a pan-asian planning network with WPP & GREY China.

Brand Identity

Service Design

Brand Photography

Global Campigns

'Local Heroes' developed into one of Finnair's most successful advertising platforms, it was executed in seven countries and won numerous awards including the first Euro Effie for an agency from the Nordics. 

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