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Finnair
Finland's national carrier flying to over 60 destinations worldwide.

Branding, design, strategy, advertising, digital, social.

Global Executive Creative Director.

During this time I led the complete renewal of the airline's brand strategy and identity, the new brand concept enabled Finnair to transform its business and win the coveted Skytrax 'Best Airline in Northern Europe' for 12 consecutive years. I created the highly successful and award winning 'Local Heroes' campaign and helped built a pan-asian planning network with WPP & GREY China, leading to YoY growth within the key segment of Europe-Asia business travelers

Brand Identity

Service Design

Brand Photography

Global Campigns

'Local Heroes' developed into one of Finnair's most successful advertising platforms, it was executed in seven countries and won numerous awards including the first Euro Effie for an agency from the Nordics. 

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