Foursquare
Original check-in app, now the world's leading independent geo-spacial intelligence platform
Branding, design strategy, digital, social.
Head of Brand & Creative
Working in partnership with LA based agency Playlabs Inc, I led the rebranding of iconic location tech startup Foursquare. The rebrand better represents FSQ's position as an independent geo-spacial location platform and a clear departure from the previous consumer brand. The work was covered in both AdWeek and Design Week
For more information on the project read the blog post with Dens the founder of Foursquare or visit the brand page at foursquare.com/brand/
Using FSQ location data we created a series of data generated gradients representing 'human movement' these where then used across various brand touch points.
