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Helsingin Sanomat

Finland's leading newspaper

Brand positioning and advertising.

Executive Creative Director
To help Helsingin Sanomat fight back against the wave of free online news we created a new brand proposition and creative platform "One story, all the angles". The proposition positioned HS as the source of unbiased, quality journalism. Brought to life in a integrated campaign using TV, digital, interactive OOH and OLA.

HS One Story, All The Angles Case Film

HS One Story, All The Angles Case Film

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Print Campaign

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