top of page
NARS House of Climax
NARS Cosmetics is a French cosmetics and skin care company founded by make-up artist and photographer François Nars in 1994.
Brand experience popup.
Group Creative Director.
The NARS House of Climax was a three day brand experience popup for the launch of NARS Climax Mascara. Inspired by the peepshow theaters in Times Sq during the 70 and 80's, guests where transported into a sensorial wonderland of oneway mirrors, peepshow photo booths and burlesque performances. Physical to digital engagement (shareability) of over 80%.
bottom of page