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NARS House of Climax

NARS Cosmetics is a French cosmetics and skin care company founded by make-up artist and photographer François Nars in 1994.

Brand experience popup.

Group Creative Director.

The NARS House of Climax was a three day brand experience popup for the launch of NARS Climax Mascara. Inspired by the peepshow theaters in Times Sq during the 70 and 80's, guests where transported into a sensorial wonderland of oneway mirrors, peepshow photo booths and burlesque performances. Physical to digital engagement (shareability) of over 80%.

30sec Teaser

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