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Branding, experiential, event and tour.

Nike wanted to create excitement around the US Men’s Olympic Basketball Team and celebrate its rich heritage of basketball products. The idea was to build an immense sneaker box pop-up, where consumers could walk inside and immerse themselves in everything Nike. This shareable brand experience was featured in sneakerhead authorities Yardbarker, Sneakernews and Hypebeast. When all was said and done, over 3,500 unique visitors came to the center of San Francisco over the course of three days to engage with the SNKRS box firsthand. The concept was so successful that Nike took the box on tour to Los Angeles, New York, and London.

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