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Brand Experience

During a week-long installation of “living architecture”, the downstairs of Neuehouse hosted an interactive map called “Sounds of New York City”, a collaboration between Perfect Fools and sound designers Daniel Kessler (of the band Interpol) and Joseph Fraioli of Big Noble. One hundred and eighty PLAY:1 speaker shells were loaded with LED lights, with each light pixel representing a coordinate on a map of New York City. Running your hand over any of the 41 designated locations on the map would trigger an audio track relevant to the corresponding neighborhood: Jay-Z’s “Empire State of Mind”, for instance, would play when a hand hovered over Times Square. It was a fun and immersive experience that showcased the rich and varied soundtrack that New York City has inspired over the years, and gave participants a new understanding of the place.

Sonos Sounds of NYC

Sonos Sounds of NYC

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