VP Brand & Creative 
Led the development of a new brand system and visual identity refresh for The Trade Desk, delivering a bold, modern expression of the company’s evolution. Since the original system was introduced in 2019, The Trade Desk has experienced significant growth. To align with its expanded scale and ambition, we created a robust, scalable system—refining the wordmark, crafting a custom typeface, establishing a dynamic motion system, curating an updated image library, refreshing the color palette, and designing a modular grid and templates. The result reflects the company’s global leadership in the AdTech space.