The Trade Desk
Demand Side Platform and global leader in AdTech
VP Brand & Creative
Led the Creative and Strategy for The Trade Desk's multi-year brand platform, Built for What Matters, a bold declaration of our commitment to empowering marketers to make smarter, data-driven decisions. Launched as an integrated ad campaign, it highlights the platform’s precision, transparency, and performance in a complex digital landscape. By focusing on what truly drives business outcomes—rather than vanity metrics—the campaign positions The Trade Desk as the essential tool for advertisers who value accountability, innovation, and impact.
Because Journalism Matters
Trusted journalism and breaking news—cornerstones of the open internet—are under increasing financial pressure. With Meta ending payments to news publishers for content on Facebook and Google maintaining a dominant monopoly over digital ad revenue, the sustainability of independent journalism is at risk. We launched this film to spotlight the issue and underscore the vital role journalism plays in supporting a free and informed society.
Live Sports
Live sports deliver unmatched real-time engagement. The Trade Desk shows how brands can reach passionate fans across connected TV and digital platforms through data-driven, transparent, and outcome-focused advertising—turning every impression into real impact.
Premium Partners
The Trade Desk, offering advertisers high-quality, brand-safe environments that drive meaningful engagement and performance. By prioritizing premium inventory from global publishers across news, CTV, audio and digital channels, The Trade Desk helps marketers reach the right audience with confidence and impact.