Ventura TV OS
Connected TV OS built to create a fair and transparent ecosystem to benefit OEM's, Publishers, Advertisers and Viewers 

VP Brand & Creative 
Spearheading the creation of the brand strategy, visual identity, and go-to-market plan for Ventura — a next-generation TV operating system from The Trade Desk. From naming and narrative development to launch campaigns and partner enablement, I'm helping shape Ventura into a bold new platform that redefines streaming for OEMs, publishers, and advertisers alike. Built on the principles of openness, transparency, and user-first design, Ventura is more than a product — it's a statement about the future of TV.